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Live streaming has become extremely popular over the last few years, and many streamers see it as an effective marketing strategy to acquire and convert more leads to their businesses. But for your live stream to fulfill it’s purpose, it has to reach the category and number of people for which it is intended. And for this to happen, there has to be aggressive promotion for your live stream so it can pull in the kind of audience you desire it to.
In this post, we’ll be looking at ten ways to promote your live stream to reach your target audience.

  1. SCHEDULE YOUR LIVE STREAM                                                             Going live can happen at any time you wish, but if you aim to promote your live stream, then it is ideal to schedule your stream days before the actual date.
    The days between can be used for promoting the live stream in order to get as much viewers as possible. It is best to schedule a live stream for a week or some days ahead than to go live immediately you have contents to offer, only to find out you’re the only one listening to yourself.
  2. EMAIL/ NEWSLETTER                                                                                     Email or newsletter is a great way to get more viewers to your live stream. An email or newsletter can be sent to your email subscribers about the live stream, at least twice. To help your email subscribers keep details of your live stream in mind, an email or newsletter can be sent a week prior to your live stream, and another can follow few hours to your live stream to help them get prepared and clear their schedule to watch your live stream. But ensure you don’t spam their inboxes with too many messages as this can become annoying.
    An email marketing campaign can also help you catch the interest of new leads.
  3. BLOGS
    Create a blog post that entails the details about your life stream and then optimize the page to bring in more viewers. This will specially appeal to those who love to read stuff. But do well to include a link to your live stream in your blog post.
    Social media is a great platform to promote your live stream. You can post details of your live stream on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, WhatsApp, etc. The beautiful thing about promoting your live stream through social media is that each social media platform can reach a different set of audience at the same time.
    Sign-up forms are a great way to promote your live stream especially if you don’t have a website. You can create forms for gathering information about interested viewers using tools such as Google form, Jotform, Typeform, Moosend, etc.
    The contact information gathered using these sign-up forms can be stored and used to get in touch later.
    Make a teaser video and post it on your social media handles and website. This will stimulate the interest of people, wetting their appetite and making them look forward to the real event. In creating teaser videos for your live stream, you should ensure they are of excellent quality and able to grab the attention of your audience. A dry and boring teaser video is a repellent; avoid it. And ensure you use catchy words to accompany your teaser video when posting it.
    Online forums present a great way to promote your live stream.
    Digital communities such as Facebook Community, WhatsApp groups, etc, can be used to promote your live stream as well. You can craft a message about the details of your live stream, telling them what they stand to gain by attending your live stream. And you’ll be surprised at how many people will show up for your live stream.
    You can create a landing page on your website with a registration form and then include the link in your ads, posts and emails for people to register at.
    When people sign up for your live stream through your landing page, they should get a welcome email, including a reminder for your live stream. Include the actual link of your live stream in your ads so it can take people directly there when they click on it. It is a bad idea to merely provide the screen shot of your link. This is because most people wouldn’t want to go through the stress of trying to copy out your link by hand and then imputing it into their devices.
    You can choose to promote your live stream using Facebook Ads. The use of Facebook Ads helps you reach those beyond your immediate circle. With just minimal investment, Facebook Ads can help you promote your live stream to a large number of people.
    To get the highest number of audience to watch your live stream, it is important to avoid live streaming using a single platform.
    Your audience are scattered across various social media platforms, and so it is preferable to live stream across multiple platforms in order to reach as many of them as possible. Use multi streaming platforms like StreamingVideoProvider, Castr, Restream, StreamYard, Switchboard, etc., to get this done.

Getting your target audience to watch your live stream is a deliberate and conscious effort that needs to be worked on with deligence. And the tips above will give you a great head start there.

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