One of the ways to make profit running an online/internet radio is to sell radio ads (air-time). The best way to sell radio ads is to convince your clients that they need them by showing them the bottom line. The bottom line to convince them are listed and shared below:
1. Advertainments Are Aired Quickly.
It takes weeks, if not months of production before the target audience ever sees advertisements on newspapers or television. Online radio advertisements can be written, produced, and aired all in the same day if the station has open advertising slots on its program log. You can use expediency as a key selling point. Make use of festive periods and holiday seasons to sell lots of slots either on your webpages, social media platforms and program logs.
2. Appreciate Your CPMs.
Explain to your clients why the world’s most creative advertisement will not boost sales if it runs only one time unless it appears constantly and becomes registered in your audience’s mind. An ad must repeatedly air the client’s message multiple times throughout the day at a relatively minimal cost. By the time a listener hears the same ad five times on the way to work and another five times on the way home, she/he will know the car dealer has great deals on the best salon cars that money can buy.
3. Use Simple Messages
Online radio advertising shows that a simple message is usually the most effective. Advertising rarely works when the sales message is muddled, readers will overlook long worded ad that is lost on whatever cutter crowds the rest of the page. Tv ads often have so much going on – music, pictures, flashy editing – that sometimes do not know where to place their focus.
Radio advertising offers a wealth of advantages over forms of media. Emphasize each of them, and you’ll persuade clients to buy spots on your station that will increase sales and decrease their expenditures.
A restaurant offering 600-naira shawarma on Fridays can use the 10-, 15-, or 30- seconds ad to simply state, “Come get great-tasting Shawarma for 600 naira only every Friday. Here’s where to go”. The listeners can’t see the Shawarma, but that’s where effective advertising copywriting can use words to paint the mental image of fresh, hot, spicy, and crispy Shawarma filled to the brim with delectable goodies.
4. Hit a Target Audience Using Radio Advertisement
Radio Formats make targeting an audience easy. However, you may want to show prospective clients why matching clients to a target audience is critical to getting results. Radio is ideal for sorts of smaller or larger targeted campaigns. Not all products and service are for everyone, that’s why people waste money on ineffective advertising that doesn’t reach potential clients.
5. Your Price Is Right with Online Radio Ads
Less expensive or totally free production costs can seal the deal with a client. On a lot of radio stations (Online or Terrestrial), the person who sells the program or air-time spot writes the script or the client does. Most ads need only a solid radio personality to act as the announcer. You might need to add some bells and whistles with background music and sound effects, but your station can obtain stock versions of both at low cost. Your station can waive some fees it might charge for the ads if the client agrees to purchase a certain number of spots. You can also save money for your client by acting as a consultant to help achieve their results.
Stay Tuned for more blog post to help you start and run a successful online/internet radio.
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