HOW TO WRITE A POWERFUL COPY FOR A RADIO ADVERT All Broadcasting Radio by socadmin - November 7, 20240 Radio is a dynamic medium of communication with the capability to reach a wide and diverse audience. And it is often used to transmit adverts of various products and services. In the advertising domain, copy refers to the written or spoken words used to inform a target audience about goods and services. A radio copy provides the 'why' for which a consumer should get a particular product. A powerful radio copy stimulates the desire of potential consumers hearing the advert to get the product or service being advertised. The following tips are necessary to write a powerful radio copy. Detailed Research This is the first step to writing a powerful radio copy. There is need to gather and analyze facts about the product, service
10 ESSENTIAL QUALITIES OF A PROFESSIONAL COMPERE All Broadcasting Social Media Tips by socadmin - November 5, 20240 A compere is a person who introduces performers or participants in a radio or television show. He or she is a master of ceremonies, especially for a TV, variety, quiz or live show. A compere plays the role of conducting a discussion programme on radio or television. He is an anchor person, who directs a programme in order to ensure it meets it goals. In broadcasting, a compere depicts a professional who moderate programmes, such as talk shows and panel discussions. And it is of utmost importance that a broadcasting compere possesses the following qualities. Knowledgeable A good compere must have the latest knowledge on the subject matter. This knowledge should transcend that of basic terminologies, and should extend to the latest development
TIPS TO AVOID RUNNING OUT OF CONTENTS FOR YOUR INTERNET RADIO STATION All Broadcasting Radio Tips Writing by socadmin - July 2, 20240 Help, I'm out of contents for my show. What can I do? Does that describes you? I bet that isn't a place anyone wants to be. Running into a content block can and does happen from time to time, and that's why it's best to plan your content for a long time ahead. Decide what kind of content you want to create. You can't just put out every kind of content there is on your internet radio station. There is need to decide at the beginning what kind of content you wish to put out. Imagine the kind of listeners you desire to have, and tailor your content to meet their need. Create a Content schedule. You shouldn't be disorganized when putting out