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HOW TO BUILD A STRONG SOCIAL MEDIA PRESENCE FOR YOUR ONLINE RADIO STATION

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I’m sure you are here because you have so many questions on your mind regarding getting so much following for your Radio station on social media.
Questions like:

  1. How do I make my radio station known on social media?
  2. How can I become a popular radio Presenter on social media?
  3. How can I get new listeners for my radio station using social media?
  4. How do I get my radio station noticed via social media?
  5. How can I use social media to promote my radio station?

If you have any of these questions on your mind, then I’ve got good news for you.
You are in the right place.
In this post, we’ll be looking at seven ways to help you build a strong social media presence for your online radio station.

But first, why should you build a strong social media presence for your online radio station?
According to Datareportal October 2021 global snapshot, 57.6% of the world’s population uses social media. The average daily usage is about 2 hours and 27 minutes.
With half of the world using social media, you would be cheating yourself if you don’t leverage on social media to promote your online radio station.

TIPS TO HELP YOU BUILD A STRONG SOCIAL MEDIA PRESENCE FOR YOUR ONLINE RADIO STATION

  1. Begin where your audience are most concentrated.
    It is important to be represented on all or most social media platforms in order to reach a maximum amount of people. But it is imperative to select the platform that has your highest number of listeners and focus on it.
  2. Always Create Engaging Content
    Your posts should be written with your target audience in mind. The language and style it is written should appeal to your target audience. They should find it interesting, educative and entertaining so it can capture their attention and attract new audience.
  3. Be Consistent In Your Posts
    Consistency is key if you desire to build a strong social media presence for your online radio station. It is not enough to post on your social media platforms once in a while. There is need to ensure that your posts are consistent so that your audience can know what to expect and look forward to.
    You can come up with a daily or weekly schedule for each of your social media platforms. The rule is to keep your social media accounts fresh with information and posts that are beneficial to your radio audience.
  4. Spice Up Your Content With Varieties
    Your contents should be spread across a range of things your audience would find engaging and interesting. It would be boring to post too much related contents at a stretch. Spice up your posts with fun facts, comedy, celebrity gist, stories, news, educational facts, and so on. People generally lose interest when presented with the same thing over and over again, so be creative in your contents.
  5. Always use Great Images and Pictures
    Ensure your online radio station logo or banner image appears on your social media profiles.
    Also, make use of great images to accompany your posts. Don’t just pick any image for the fun of it. Ensure any image or picture you are posting is appropriate and not offensive in any way. Create beautiful and appealing designs to make your posts pop.
  6. Write A Compelling Bio
    Most people undermine the power of  a strong bio statement on their social media handles. They get too focused on creating contents that they overlook their bios.
    Writing an informative and strong bio is a sure way to attract new people and transform them into loyal fans of your radio station. Your bio should be written well as it makes the first impression on people’s mind.
  7. Don’t Forget Hashtags
    Hashtags are the way to get noticed quickly. Always make use of hashtags especially when posting on Platforms such as Instagram and Twitter.
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Building a strong social media presence doesn’t just happen by accident. The benefits that accrues to your online radio station from an established social media presence is numerous. And the tips above will help you do to begin to enjoy the benefits it presents.

Are you interested in starting your own radio station and looking for help with that? CLICK HERE to get professional help from Socastin Team.

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