Live streaming has become so popular that many brands have quicky embraced it for its many benefits. And storytelling is the best way to live stream. Brands now use live streaming to sell their products and reach a wider number of audience than before, and to get the maximum benefits of live streaming, it is of autmost importance to employ the medium of storytelling. As an individual, organization or brand, do you aim to connect with your audience, viewers and customers? Or do you have a product to sell? Then tell a story about it. Don't just create a live video spouting off facts about your products. That won't sell, it won't convince buyers one bit. They'll quickly tune out of your