An opening line refers to the words, phrases or sentences used to begin a radio show or podcast. They are the words spoken at the start of a show. An opening line is the first word a listener hears at the very beginning of a show and it can determine if a listeners will hang on till the last minute or tune out immediately. The opening lines of a podcast or radio show refers to the sentences and words you have at the top of your script. They are the words you say first to get the attention of your listeners so they can remain tuned into your show. WHY IS AN OPENING LINE IMPORTANT? An opening line is important for the following