The ability to create a good TV commercial is crucial in the world of TV broadcasting. TV commercials are short video production that contains ads for goods, services, or events. When your TV station service is sought to display commercials to the general public, there are some elements it should contain so it can deliver optimally and result in potential consumers taking the required actions. Clear and Direct Message TV commercials are never done for the fun of it. They contain a clear message about a particular product or service that is directed to viewers to take positive action. For a TV commercial to be effective, it must speak directly to the heart of it's audience. Emotional connection A good TV commercial seeks