An opening line refers to the words, phrases or sentences used to begin a radio show or podcast. They are the words spoken at the start of a show. An opening line is the first word a listener hears at the very beginning of a show and it can determine if a listeners will hang on till the last minute or tune out immediately.
The opening lines of a podcast or radio show refers to the sentences and words you have at the top of your script. They are the words you say first to get the attention of your listeners so they can remain tuned into your show.

WHY IS AN OPENING LINE IMPORTANT?
An opening line is important for the following reasons.

1. An opening line introduces you to your listeners.
2. It introduces your radio program or podcast episode so that listeners can be aware of what show they are about to listen.
3. It endear people to you and get their attention.
4. It brands your show or podcast. A great opening line is a branding tool that sets you apart from others.
5. It raise the expectation of listeners. An opening line gives your audience information about any guests you are bringing in or any other special content you have to offer. And this in-turns raises their expectations.
6. They attract new audience to you.
7. They keep listeners hooked on your program.
8. They help you connect with your listeners.

TIPS TO CREATE A CAPTIVATING OPENING LINE FOR YOUR RADIO SHOW AND PODCAST

1. Say your name and your show name
   You can start by introducing yourself and then letting your listeners know the name of your show.
   For example: Hi, I’m Kimberly Jim, and you’re listening to the Beach Wave show.
   This opening line is simple and straight to the point.
2. Introduce yourself and your studio guest
   Here, you say your name and introduce the guest for the day. It works well for podcasts and radio shows that regularly bring in guest.
   For example: Hi, I’m Kimberly Jim and here with me at the studio is your favorite music celebrity Rachel Ames.
3. Share a story or experience
   You can share a short story or experience of less than a minute. Listeners get drawn in with this opening style and get hooked to your show easily.
   For example: It began six years ago on one cold Tuesday night….
   People generally love stories, and it’s a great opening line for your show.
4. Make use of questions
   Here, you throw in an interesting question to your listeners in order to get them thinking.
   For example: Hey, can you guess how many feathers a Peacock has?
   Using questions as your opening line is great because it sparks the curiosity of your listeners and makes them stick around for answers.
5. Say Hello to your listeners
   A simple way to open your podcast or radio show is to say hello to your listeners.
   For example: Hello and Good morning. It’s your favorite show coming to you…
6. Tell them what’s coming up
   You can give your listeners a hint of what to expect from the show or episode, and also mention any special content you’re about to share.
   For example: This is the Beach Wave show. Coming up in today’s episode is an amazing recount of….
7. Use an Inspirational quote
   You can start with an Inspirational quote that fits the contents of the day’s show.
8. Be warm and welcoming
   Ensure that the pitch and tone of your voice is warm. It should convey friendliness and happiness. It should give your listeners the idea that you’re enjoying what you doing. Use bright words such as amazing, awesome, beautiful, lovely, great, etc.
   For example: It’s a beautiful Tuesday morning, and the air smells more and more like Christmas.
9. Recognize and appreciate your listeners
   Let your listeners know you appreciate them through your opening line.
   For example: Good morning. This is the Beach Wave show bringing greetings to our ten thousand fans who make this show possible.
10. Recognize your sponsors
    You can as well recognize your sponsors through your opening line.
    For example: Hello, Friends, welcome to the show. This episode is brought to you by Gabby wears…

Do you desire to make a good first impression on your listeners? Then craft an interesting opening line.
And the ideas above will give you enough inspiration to come up with a captivating opening line for your radio shows and podcast.

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