Presenting on Radio, like most ventures, has basic ethics that needs to be followed. Not adhering to these basic and sometimes unwritten code of conduct can set up your radio presenting career for failure.
So, are you about to present on your online radio station for the first time, and you want to be armed with information about what to avoid doing during a presentation? Then you are in the right place.
Do you desire to be at the top of your game and win over your listeners? Then keep reading.
This post highlights eight common mistakes presenters make while presenting on radio and how to avoid them.

1. Inadequate Preparation
   This is first on the list because it is something that has become the undoing of many presenters in the past.  When presenting on radio, it is imperative to prepare thoroughly. The presenter needs to write a script or rough draft of what the program he wants to present is all about.  Don’t just assume the right words will roll off your tongue effortlessly. Even established and well known presenters take the time to prepare for their presentations.
2. Wrong Pronunciation of Words and Names
   Pronouncing words incorrectly on radio is a huge turn-off. As a presenter you need to do your homework on words so you can get your pronunciations right.
   Also, pronouncing names wrongly can offend your radio guests and listeners, so you should avoid this.
3. Cutting off callers
   When taking in life calls, avoid cutting off callers and finishing their sentences for them. Presenters often do this to manage the time, but it is a very rude behavior for a radio presenter.
4. Trying to be someone else
   This is a mistake mostly made by presenters just starting out in their careers. Here, a presenter tries to sound like his favorite radio presenter. This act is misleading and will make listeners label you a fake. The rule is to be comfortable with who you are, and not copy someone else style, tone of voice and mannerisms.
5. Inadequate research
   This mistake when repeated continuously can have a devastating effect on one’s career as a radio presenter. When stating facts on radio, ensure your information and it’s source are authentic. Carry out your research well from various sources so your listeners don’t label you a liar.
6. Talking over songs
   Talking over songs isn’t cool. Listeners want to hear the vocalist and feel the song and it can be very annoying when you keep taking when playing music on your station.
7. Dominating an interview or panel discussion
   Some presenters don’t just know when to keep quiet. When conducting a radio interview or panel session, it is presenters responsibility to ask questions and give direction to the conversation. The presenter is not supposed to cut off the interviewees to flush down his opinions and belief down the throat of others. Learn when to be quiet to let your interviewee or panel discussants shine.
8. Wrong Timing for Adverts
   Ensure your advert are calculated to pop up at the right time. A right time for an advert refers to the time most of the target group for the advert are likely to be tuned in. A wrong timed advert will have not get to the target audience and as a result render the adverts ineffective.

When presenting, ensure you avoid the mistakes discussed above. Cultivate great presenting skills and draw in more listeners to your radio station.
And if you do make a mistake, move on. Don’t let one mistake stop from presenting. Rather, learn from it and grow your way into becoming an award winning radio presenter.

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